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Poslovna strategija / Business Strategy - Lexicon

vid
vision
ciljevi
goals, objectives
misija
mission
tržište
market
analiza
analysis
konkurenti
competitors
rast
growth
inovacija
innovation
liderstvo
leadership
resursi
resources
prilike
opportunities
snage
strengths
slabosti
weaknesses
prijetnje
threats
strategija
strategy
planiranje
planning
izvršenje
execution
budžet
budget
kupac
customer
segment
segment
pozicioniranje
positioning
diferencijacija
differentiation
vrijednost
value
partnerstvo
partnership
saradnja
collaboration
udio na tržištu
marketshare
prihod
revenue
profitabilnost
profitability
performanse
performance
metrike
metrics
rizik
risk
investicija
investment
zainteresovane strane
stakeholders
konkurentan
competitive
benchmarking
benchmarking
skalabilnost
scalability
brendiranje
branding
ulazak na tržište
marketentry
diverzifikacija
diversification
sinergija
synergy
poravnanje
alignment
održivost
sustainability
dinamika
dynamics
predviđanje
forecasting
implementacija
implementation
optimizacija
optimization
scenariji
scenarios
lanac vrijednosti
valuechain
ekosistem
ecosystem